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Visit The Shire

Shire Tourism Network

Corporate Profile

Shire Tourism is a business unit of Sutherland Shire Council. The key role of the tourism unit is assisting in the growth of a pro-active, diverse and sustainable tourism industry. Growing exposure of the Sutherland Shire as a tourism destination, for business and leisure, will stimulate local business and create local jobs.

Join the Shire Tourism Network

To request to join the Shire Tourism Network, subscribe here.

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Our new Urban Walkabout Shire visitor guide has arrived!  

Council has partnered with Urban Walkabout to produce a beautifully designed 2017 map guide promoting the foodies, fashionistas and urban adventure businesses of the Shire. There is also a digital component of this exciting 12 month campaign. 

If you would like a hard copy of the guide please email us here or download a copy here.

Cronulla & Surrounds 2017 Urban Walkabout Guide

Our vision

The Shire will be an authentic and sustainable year-round destination that is recognised as a place to visit for nature-based, cultural, heritage and sport tourism. Tourism activities will engender civic pride and enhance the region’s economy and quality of life.

Our mission

Shire Tourism will achieve this aspiration through a united and cohesive tourism industry and strong community support.

Make tourism your business

To spread the word about the many experiences within the Sutherland Shire, council established the Shire Tourism Network. Actively becoming a part of the tourism network can help you by:
  • Connecting you with other businesses and organisations in the tourism industry.  
  • Expanding your marketing reach and potentially attracting new customers and revenue streams.  
  • Gaining valuable insights into current and future trends of the tourism industry.  
  • Participation in educational programs.  
  • Working together to engender pride and present a place worth experiencing.  
Regardless of the size of your business or budget, Shire Tourism can help you to promote your product or service. 

Our destination management plan

In October 2015 Sutherland Shire Council engaged The Stafford Group to develop the first ever Destination Management Plan (DMP) for the area. This plan presents a set of pragmatic strategies and actions to better manage the destination for tourism and plan for the future.

The plan is cognisant of the needs of the wider business community and community at large as tourism can’t work in isolation…tourism is everybody’s business. When people visit the Shire, they bring with them new money. The flow on effect is great for everyone and every business benefits directly or indirectly, be it a hotel, restaurant or boutique.

View the report here

Visitor accommodation development opportunities

In 2015, 2T Tourism Asset Services were commissioned to provide an update on the visitor accommodation development opportunities in the Sutherland Shire and to work closely with the council’s tourism and economic development team to uncover prioritise, encourage and pursue development projects to short term visitor accommodation.

View the report here

Commercial filming locations

Sutherland Shire Council is a film friendly council providing assistance and permits to photographers/filmmakers requiring unique locations. More information is available here.  In addition, Screen NSW provides a database of images to assist in searching for the perfect location which can be viewed here.